Clear Brew

10, 20 and 30 Years Ago


Brinkburn Street AdvertIt’s fun to look back.

This section is devoted to Inside Beer’s trip down Memory Lane, highlighting the major events that were shaping the brewing world 10, 20 and 30 years ago.

10 Years Ago
December 2007

A survey conducted for Greene King reveals that, despite concerns to the contrary, smokers have not deserted the English pub, following the introduction of the smoking ban in July. A poll of 1,600 Greene King customers shows that more than half of all heavy smokers still visit their local as often as they did before the ban was implemented.

20 Years Ago
December 1997

Bass announces that the historic bottle-conditioned ale Worthington’s White Shield will no longer be brewed, citing declining sales. Production is now down to just 1,000 barrels a year, the company says.

30 Years Ago
December 1987

Young’s reveals that its premium bitter, Special, is now being brewed to a new recipe. Head brewer Ken Don explains that the beer has a ‘fresher, hoppier character than before’. The move follows a decline in sales in recent years.

Greene King unveils plans for its Biggleswade brewery, explaining that it is to be turned into a production site for Harp lager. The move – costing £2.4 million – should be completed by October 1989 and may result in the discontinuation of the site’s sole cask beer, XX mild.